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What exactly is conversion copywriting?

Conversion copywriting is writing words that SELL. It is focused on getting a user to take that call to action: sign up, drop that email, join that course. The words do the work. And ALL businesses need words to sell their offers.

It is different from other forms of copywriting because it artfully blends data, client research, and proven persuasion techniques to produce words that sell. You may be thinking this sounds like sleazy sales-talk, but no way Jose. That is not how I roll.

Your dream clients are just that because they WANT to be there, they find value in your product or service. For that to happen, you need authentic copy that connects in your voice and in their language. This art is conversion copywriting.

Services

Emails

Did you know that email sequences are KEY to more sales? Del iver more than words, deliver value.
Nurture warm leads and build trust and connections through email sequences.

Websites

Is your website enticing ideal customers to stick around and connect with you? Maybe it’s falling flat, or maybe you don’t even have one yet. Show your business’s best side with effective web pages that do the work for you!

Sales & Landing Pages

A sales or landing page may be the only way a potential client learns about your product or service. Feel confident it’s authentically connecting and effectively converting!

Website & Email Audits

A second set of eyes, some fine tuning or tweaks – sometimes that’s all it takes… sometimes it needs a little more. I’ll take a look at your current copy and research and give you ideas and tips to amplify your message!

Messaging Strategy Session

Not sure what you need, you know you just need something? This strategy session is for YOU! I dive deep and we work together to find out where to start your business messaging and map out a plan to move forward. You walk away with a hefty plan of marketing gold

COMING SOON!

Facebook / Instagram Ads

Give me a hot minute while I finalize the offers…

Let’s get your copy CONNECTING and LANDING your dream clients.

Finding your authentic voice and speaking your client’s language is a specialty of mine. But how, do you ask?

Conversion copywriting isn’t your ordinary, everyday writing. It isn’t salesy with fictitious scarcity or bad-car-salesman promises. It requires a great deal of upfront strategy and research. This is the secret sauce to engaging copy that is so persuasive your audience can’t help but take action!

BEHIND GREAT COPY IS AN EVEN GREATER PROCESS.

AKA: how we get copy that connects and converts!

1. The Meet n’ Greet

You fill out what I lovingly call ‘The Short Form’ so I can find out a little more about you, your business, and your copy needs.
After I get your filled out form, we schedule a 30-minute free consultation to get to know one another to see if we’re a good fit. I’ll ask you questions and you can ask me questions! We’ll discuss your goals, timeline, and budget.
If we’re clear on our goals, path, and deliverables, we sign an agreement and a 50% deposit gets us on our way!
If you are unclear what you need, we’ll schedule a paid messaging strategy session to dive into your business, your audience, and your goals where you’ll walk away with clarity, direction, and a sizeable document to get you on the right marketing path!

2. Research and Gathering

Now you get my other favorite form, AKA ‘The Long Form,’ and we schedule our kickoff call. The form and call will each take some time on your part. On the call, we’ll create your custom-made research plan.
I dive into research which includes, but not limited to: interviews, your business’s Facebook group, your Linked In profile, surveys, etc. You send me copy analytics, and I conduct the behind-the-scenes information gathering so I can make informed and strategic decisions.

3. The Secret Sauce

I gather all the research, data, and information and layer in strategy. I identify key messages, outline your copy and write, write, write!
I carefully draft and edit each of your copy deliverables, step away to let it marinate, and come back to polish!
I send you your copy along with a video walking you through each piece. The video is especially helpful if you are working with others to implement your copy - feel free to share it with them!